Buell Motorcycles
A bit about Buell
Buells are not different for the sake of being different. They’re different
because we take any path necessary to find more performance, even
if it means walking all over current engineering doctrine along the way.
It is when everyone at Buell asks tough questions: What happens if
we put fuel in the frame? Why can’t a swing arm double as an oil
reservoir? Who says we can’t create a perimeter-mounted front brake?
Asking these sorts of questions is the essence of ruthless engineering.
And everyone at Buell takes this approach. The result is something that looks completely different, but not because it’s trying to. Believe us, it would be much easier to do things the way everyone else does.
because we take any path necessary to find more performance, even
if it means walking all over current engineering doctrine along the way.
It is when everyone at Buell asks tough questions: What happens if
we put fuel in the frame? Why can’t a swing arm double as an oil
reservoir? Who says we can’t create a perimeter-mounted front brake?
Asking these sorts of questions is the essence of ruthless engineering.
And everyone at Buell takes this approach. The result is something that looks completely different, but not because it’s trying to. Believe us, it would be much easier to do things the way everyone else does.
Buells are not different for the sake of being different. They’re different
because we take any path necessary to find more performance, even
if it means walking all over current engineering doctrine along the way.
It is when everyone at Buell asks tough questions: What happens if
we put fuel in the frame? Why can’t a swing arm double as an oil
reservoir? Who says we can’t create a perimeter-mounted front brake?
Asking these sorts of questions is the essence of ruthless engineering.
And everyone at Buell takes this approach.
The result is something that looks completely different, but not because it’s trying to. Believe us, it would be much easier to do things the way everyone else does.